Find your idea & build the brand
Founder-category fit
Why you, why this category, why now.
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Should I build in a category I'm genuinely obsessed with, or chase the one with the biggest market opportunity?
Pick the intersection, not one or the other - a huge market you're lukewarm about will grind you down through the inevitable 18 rough months, and a...
When should I actually quit my job and go full-time on this brand instead of running it as a side hustle?
Don't quit on day one of an idea - HBR's advice holds well for D2C too: validate that a real customer base exists and will pay, and build some mome...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
Family, social pressure and the quit-your-job decision
eChai Partner Brands
