We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1027 founders registered. Any city that reaches 20 interested founders is on too. See your city
Scale, fund & exit

Funding a D2C brand

VC, revenue-based finance, venture debt, or none.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Trader Going Own-Brand Just-Launched Founder Marketplace Seller Scaling Brand Bootstrapped Side-Hustler Product Person

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How do I finance inventory without giving up equity? Inventory financing, purchase-order financing and RBF are the three non-dilutive routes - lenders advance cash against stock or confirmed orders an... Intermediate 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
eChai Partner Brands The partnership →