Scale, fund & exit

How do I finance inventory without giving up equity?

The short answer

Inventory financing, purchase-order financing and RBF are the three non-dilutive routes - lenders advance cash against stock or confirmed orders and get repaid as that stock sells, so you're not handing over a slice of your company to fund a bulk fabric order. Expect effective annualised rates of roughly 11-22% depending on the lender and your revenue history, cheaper than equity's true cost but real cash that comes out every month regardless of how sales go. Compare at least three lenders on total cost, not just the headline rate, before committing.

A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.

Here are the resources

Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.

3 resources 3 India-specific 3 link-checked

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📄 Article
✓ Link checked India Free Intermediate

Why we picked it Lays five non-dilutive inventory-financing routes side by side with real effective-rate ranges (11-22%), so you can compare apples to apples instead of chasing the lowest headline number. Exactly the kind of comparison founders skip and later regret.

Inventory Financing D2C India: 5 Options Compared

From cfomatrix.in by CFO Matrix

  • Average growth-stage D2C brand pays 14-18% effective annual rate on inventory financing.
  • Bank working capital lines are cheapest but slowest to underwrite; RBF is fastest but pricier.
  • Match financing type to your inventory cycle length, not just the interest rate.
Open cfomatrix.in
📄 Article
✓ Link checked India Free Intermediate

Why we picked it A rare India-specific look at non-dilutive funding for D2C brands - working capital and revenue-based debt matched to inventory and marketing cycles instead of the default 'raise a round' instinct.

How D2C SMEs in India Are Using Debt Financing to Scale Sustainably

From recurclub.com by Recur Club

  • Debt financing suits recurring, predictable needs like inventory better than equity does.
  • Indian D2C brands increasingly blend equity with working-capital debt rather than choosing one.
  • Lender matching considers revenue, runway and cash-flow data, not just collateral.
Open recurclub.com
📄 Article
✓ Link checked India Free Beginner

Why we picked it A founder-facing explainer of how RBF actually works in India - capital against future revenue, repaid as a percentage of sales, no dilution - written for someone evaluating it for the first time rather than an investor audience.

Revenue-Based Financing in India: Founder Guide

From ecaplabs.com by ECL

  • RBF repayments scale with revenue, so a slow month means a smaller repayment, not a missed EMI.
  • No equity dilution and typically no personal guarantee.
  • Best suited to brands with steady, provable online revenue history.
Open ecaplabs.com

People also ask

Should I bootstrap my D2C brand or raise VC money? Bootstrap as long as you can fund inventory and ads from your own margin - every round you skip is equity you keep and discipline you're forced to ... Beginner 4 resources → What is revenue-based financing and how does it work for D2C brands in India? RBF platforms like Klub, GetVantage and Velocity give you upfront capital against future revenue, and you repay a fixed percentage of monthly sales... Intermediate 4 resources → What's venture debt, and when should I take it instead of - or alongside - equity? Venture debt is a loan from specialist lenders (Stride Ventures, Alteria, InnoVen) that extends your runway between equity rounds, usually taken ri... Advanced 3 resources → Klub, GetVantage or Velocity - which RBF platform is actually right for my brand? All three do the same core thing - non-dilutive capital repaid as a share of revenue - but they differ on minimum revenue history, ticket size and ... Intermediate 4 resources → What funding options exist if I don't want to raise VC money at all? You have more room than founders think: reinvested revenue and tight working-capital discipline first, then non-dilutive debt - bank/NBFC working c... Beginner 4 resources → How do I calculate my cash runway, and how do I know when I need to raise or borrow? Runway is simply current cash divided by your average monthly net burn over the last 3 months - and you should be recalculating it monthly, not onc... Intermediate 3 resources →

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