Sell through other people

What founders use for sell through other people, ranked by how many answers lean on it.

1. The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for... Tackle Report · 25 min read The 2025 State of Cloud GTM Report Tackle In 8 answers
2. The clearest single explanation of the five partner types and what each is worth, including real margin bands (20 to 30% for... Bessemer Venture Partners (Atlas) Article · 20 min read The GTM guide to building SaaS channel partnerships MP Eisen In 7 answers
3. First hand from the person who ran HubSpot's channel for a decade, with the four maturity stages and the argument that support,... SaaStr Article · 10 min read HubSpot's ex-VP of Channel Sales: How to Build The World's Best Channel Sales Program David Shepherd In 6 answers
4. The closest thing partnerships has to a trade publication: account mapping tactics, co-sell plays and partner ops case studies,... Crossbeam Newsletter · weekly ELG Insider Crossbeam In 6 answers
5. Makes the point most first timers miss: channel accelerates growth that already exists, it does not create it, and you should... GTMnow Article · 10 min read How to Get Started With Channel Partnerships for SaaS Businesses Shubham Sood In 5 answers
6. A small company showing its own numbers: their partner manager took the program from under 4% to 10% of revenue in a year on... Close Article · 14 min read Building a B2B SaaS Partner Program: Our 8-Step Process Amy Copadis In 5 answers
7. The actual eligibility bar for co-selling with AWS, in AWS's own words: marketplace listing, ACE eligibility, 5 launched and 15... Amazon Web Services Tool · 10 min read AWS ISV Accelerate Program Amazon Web Services In 5 answers
8. AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that... AWS Partner Network Blog Article · 9 min read Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS Priya Bains In 5 answers
9. Published margin bands from an Indian origin company: 10 to 15% referral, 20 to 30% solution provider with deal registration... DQ Channels Article · 9 min read Freshworks partner program: insights into the evolving channel ecosystem Bharti Trehan In 5 answers
10. An investor's readiness test rather than a how to, built around three blunt questions: are you ready, which partner type, and... OpenView Article · 8 min read Why (and When) Strategic Partnerships Make Sense for SaaS Startups Scott Maxwell In 4 answers
11. The best plain English glossary of the nine partner types plus 20 metrics to track, which is exactly what you need when you are... HubSpot Blog Article · 15 min read Channel Sales: What It Is and How to Create Your Program Aja Frost In 4 answers
12. The only guide we found with concrete hiring triggers (15 to 25 active partners, 5 to 10% of new ARR partner sourced) and a... Forecastable Article · 18 min read Head of Partnerships: The 2026 Role and Hiring Guide Alex Buckles In 4 answers
13. Named teardowns instead of theory: Shopify, Microsoft, AvePoint, Nintex and Lookout, with what each does differently on... Impartner Article · 12 min read How to Build the Best SaaS Partner Program (with Examples) Impartner In 4 answers
14. An Indian SaaS operator walking through revenue partners versus tech partners, how a startup recruits its first ones, and the... SaaSBoomi (Marketing Nation) Podcast · 45 min listen All about Channel Partners: ISVs, VARs, SIs and MSPs Anand Venkatraman with Arvind Parthiban In 4 answers
15. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan In 4 answers
16. Six distinct programs on one page (consulting, GSI, distributor, VAR, affiliate, marketplace) is the fastest way to see how a... Zoho Tool · 6 min read Zoho Partner Programs Zoho In 4 answers
17. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight In 4 answers
18. Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way... SaaS Capital Report · 9 min read Should Your SaaS Company Have a Channel Sales Strategy? Rob Belcher In 3 answers
19. Written by the industry body for partnership professionals, so it describes the job as practitioners actually experience it,... Partnership Leaders Article · 7 min read Dissecting the Role of Partner Manager Partnership Leaders In 3 answers
20. Video · 45 min watch How to Build a Tech Partner Program That Works Cloud Software Association In 3 answers
21. The book that named the shift from 'what should I buy' to 'who do I trust', and the best argument for pushing partner signals... Goodreads Book · 225 pages Nearbound and the Rise of the Who Economy Jared Fuller and Jill Rowley In 3 answers
22. Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you... AWS Documentation Article · 12 min read What is AWS Marketplace? (Seller Guide) AWS Documentation In 3 answers
23. The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work... Google Cloud Documentation Article · 10 min read Google Cloud Marketplace: offering your products Google Cloud Documentation In 3 answers
24. The clearest example of a platform treating partners as a real business: 1.3 billion dollars paid to partners in 2025 across... Shopify Tool · 6 min read Shopify Partner Program Shopify In 3 answers

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