We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1021 founders registered. Any city that reaches 20 interested founders is on too. See your city
Launch & get your first customers

Influencer & UGC seeding

Get real people posting your product early.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Beauty & Personal Care Wellness & Nutraceuticals Baby, Kids & Toys Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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What exactly is influencer/UGC seeding, and how is it different from paying for a sponsored post? Seeding means sending your product free to a carefully chosen creator with no obligation to post, hoping the product is good enough to earn a genui... Beginner 3 resources → What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget? Ghazal Alagh's earliest move wasn't Instagram at all - it was gifting product to mom bloggers and building genuine friendships with them before ask... Beginner 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →