Launch & get your first customers
Influencer & UGC seeding
Get real people posting your product early.
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What exactly is influencer/UGC seeding, and how is it different from paying for a sponsored post?
Seeding means sending your product free to a carefully chosen creator with no obligation to post, hoping the product is good enough to earn a genui...
What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget?
Ghazal Alagh's earliest move wasn't Instagram at all - it was gifting product to mom bloggers and building genuine friendships with them before ask...
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