We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1021 founders registered. Any city that reaches 20 interested founders is on too. See your city
Launch & get your first customers

Influencer & UGC seeding

Get real people posting your product early.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Beauty & Personal Care Wellness & Nutraceuticals Baby, Kids & Toys Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

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How many creators should I seed to for a first wave, and what should I budget? Start with a wave of 20-30 creators rather than 3-4 - seeding math assumes only about a third accept and roughly a third of those actually post, so... Intermediate 3 resources → How do I actually run my first product-seeding campaign, step by step? Start with a shortlist of 20-50 creators who already talk about your category, send a short, specific outreach explaining exactly why their audienc... Intermediate 3 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands The partnership →