Launch & get your first customers

Influencer & UGC seeding

Get real people posting your product early.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Beauty & Personal Care Wellness & Nutraceuticals Baby, Kids & Toys Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person Tier-2/3 Founder

Showing 2 of 6 questions. Clear filters

How many creators should I seed to for a first wave, and what should I budget? Start with a wave of 20-30 creators rather than 3-4 - seeding math assumes only about a third accept and roughly a third of those actually post, so... Intermediate 3 resources → How do I actually run my first product-seeding campaign, step by step? Start with a shortlist of 20-50 creators who already talk about your category, send a short, specific outreach explaining exactly why their audienc... Intermediate 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Family, social pressure and the quit-your-job decision
Making the leap →
eChai Partner Brands