D2C investors & accelerators

Who backs consumer brands, and what they want.

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Which VCs actually invest in D2C and consumer brands in India? Fireside Ventures is the specialist to know first - 89+ investments in consumer brands including boAt, Mamaearth and Yoga Bar - alongside Sauce.vc ... Beginner 4 resources → What do consumer VCs actually look for before writing a check? Consumer investors underwrite brand affinity and behaviour change, not just a sales pipeline - they want gross margins healthy enough to absorb ris... Intermediate 2 resources → Are there D2C-focused accelerators in India worth applying to? Yes - ISB I-Venture's D2C NXT is a 4-month program combining ISB's academic depth with hands-on mentorship from real D2C operators, and Inc42's D2C... Intermediate 4 resources → Is Amazon's Propel accelerator or a similar marketplace program worth it for a small brand? Worth it if your growth strategy already runs partly through Amazon or you're actively planning export via Amazon Global Selling - Propel is an 8-w... Intermediate 3 resources → How do I build a shortlist of investors instead of mass-emailing everyone I can find? Start from a curated consumer/D2C investor list (Shizune's Top 50, Backrr's 50+ D2C Investors, or Ellty's list of 45 active D2C VCs), then cut it d... Intermediate 4 resources → Which Indian D2C brands have actually raised money recently, and from whom? Watching who's raising and from whom tells you what's currently in favour - beauty, wellness and F&B brands with strong repeat metrics kept pulling... Beginner 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Co-founder dynamics, equity splits and conflict

Finding a co-founder → Co-founder agreements & equity →

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