Launch & get your first customers
Launch strategy & drops
Launch like it's a tactic you repeat, not an event.
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How do I plan a launch day so I don't run out of stock or crash my own site?
Under-promise your stock number publicly and over-prepare it operationally - stress-test checkout, pre-load your fulfilment queue, and decide your ...
Should I do one big Day-1 launch or roll the product out in phases?
A single splashy launch concentrates risk (and buzz) into one day and suits brands with a real waitlist and enough stock to not disappoint everyone...
What's the right cadence for repeat drops - weekly, monthly, or seasonal?
Weekly only works if you have Supreme-level production discipline and genuinely new SKUs every time; for most D2C brands, monthly or seasonal drops...
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