Launch & get your first customers
Launch strategy & drops
Launch like it's a tactic you repeat, not an event.
Showing 4 of 6 questions. Clear filters
What exactly is a 'drop' and should my brand even bother with limited drops?
A drop just means releasing a product in a short window or limited quantity on purpose, borrowed from Supreme and streetwear culture, to turn a nor...
How do I plan a launch day so I don't run out of stock or crash my own site?
Under-promise your stock number publicly and over-prepare it operationally - stress-test checkout, pre-load your fulfilment queue, and decide your ...
Should I do one big Day-1 launch or roll the product out in phases?
A single splashy launch concentrates risk (and buzz) into one day and suits brands with a real waitlist and enough stock to not disappoint everyone...
What's the right cadence for repeat drops - weekly, monthly, or seasonal?
Weekly only works if you have Supreme-level production discipline and genuinely new SKUs every time; for most D2C brands, monthly or seasonal drops...
Related in Starting Up
Every founder hits these, so they sit in the wider founder hub.
Founder mental health, burnout and loneliness
Family, social pressure and the quit-your-job decision
eChai Partner Brands
The partnership →
