We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 1023 founders registered. Any city that reaches 20 interested founders is on too. See your city
Find your idea & build the brand

Niche & positioning

Own a wedge before you fight the giants.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Beauty & Personal Care Wellness & Nutraceuticals Category-agnostic
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Product Person Creator-Led Founder

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My product solves a problem people don't like to talk about (hygiene, intimacy, mental health) - how do I position it without scaring off buyers? Pee Safe and Bombay Shaving Company both built real scale by naming the taboo directly and treating destigmatising the conversation as the marketin... Intermediate 3 resources →

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