Sell on marketplaces & offline
Marketplace vs D2C vs omnichannel
Where each channel fits in one strategy.
Should I start on marketplaces or build my own D2C site first?
Marketplaces give you instant discovery and built-in trust, genuinely useful when you have no brand recognition yet, while your own site gives you ...
What's the real trade-off between D2C margin/data and marketplace reach?
On your own site you keep the full margin and own first-party customer data, but you pay for every visitor upfront through Meta/Google CAC that kee...
How do the big Indian brands actually split revenue across D2C, marketplace, quick commerce and offline?
There's no single template, scaled Indian D2C brands increasingly run five channels at once (owned site, marketplaces, quick commerce, social comme...
When should I add offline/omnichannel to a channel mix that's already working online?
Add offline once your online business is profitable and you have clear city-level demand data telling you where physical presence would actually co...
How do I keep pricing and promotions consistent across D2C, marketplaces and offline without a price war with myself?
Centralise your pricing and promo logic in one place, a single source of truth that pushes to every channel, rather than letting your D2C site, mar...
What operational/organisational changes does going omnichannel actually require?
Beyond systems (a unified OMS syncing inventory and pricing), omnichannel needs a team structure that isn't organised purely around 'marketing' and...
eChai Partner Brands
