Primary packaging is what touches the product, the bottle, pouch, jar, blister pack; secondary is the outer shipping box or mailer the customer actually unwraps. Nail primary packaging first because it's tied to product safety, shelf life and (for food/beauty) legal labelling, secondary packaging can start basic and get upgraded into an 'unboxing experience' once you have repeat customers to delight.
3 resources, 1 India-specific, 2 link-checked.
A practical, packaging-manufacturer's view of what actually makes D2C boxes work, not just the design brief, but the engineering behind it.
From jamestowncontainer.com by Jamestown Container Company
A logistics provider's view of packaging, useful because it connects design choices directly to shipping cost and damage rates, not just aesthetics.
From sekologistics.com by SEKO Logistics
An Indian design-marketplace's take that bridges pure D2C mailer design with the different packaging and labelling constraints of listing on Amazon, Flipkart and Blinkit.
From indiefolio.com by IndieFolio
The same ground, over in Build the product, our Starting Up track.
