Launch & get your first customers
Pre-launch & building an audience
Have people waiting before you open the doors.
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How many people do I actually need on my waitlist before I launch in India?
There's no magic number - a few hundred real, warm signups who've said what they'd buy beats 10,000 cold emails from a giveaway. For a first India ...
What's the fastest way to start a WhatsApp/Instagram following before I even have inventory?
Post the making-of, not the finished product - sourcing trips, sample fails, packaging tests - because process content earns saves and shares that ...
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