Money, pricing & unit economics

Pricing & discounting strategy

Charge for value; stop training buyers to wait for sales.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Food & Beverage Wellness & Nutraceuticals Electronics, Gadgets & Appliances Category-agnostic
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person

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How do I price a new D2C product when I have no direct competitor to benchmark against? Don't price off a mythical 'competitor' - price off your contribution margin and what your target customer will actually pay for the outcome you pr... Beginner 3 resources → What pricing psychology actually works for D2C - charm pricing, bundling, anchoring? Charm pricing (₹499 vs ₹500), anchoring (show the higher-priced variant first) and bundling (three-for-two, not '33% off') reliably move conversion... Beginner 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
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