Money, pricing & unit economics

Pricing & discounting strategy

Charge for value; stop training buyers to wait for sales.

Level All Beginner Intermediate Advanced
Market All India Global
Category All Food & Beverage Wellness & Nutraceuticals Electronics, Gadgets & Appliances Category-agnostic
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person

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Should I price the same on my own website and on Amazon, Flipkart and Zepto? No - and pretending otherwise is how brands quietly bleed margin. Marketplaces and quick commerce each carry their own commission, ad-spend and ret... Intermediate 4 resources → How should I price differently across categories - F&B vs supplements vs electronics? Category shapes your pricing ceiling and floor: F&B and consumables live on repeat purchase and thinner unit margins, so price for trial and reorde... Advanced 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
Founder pay, personal finance and mixing personal and business money
Startup finance & accounting → Founder mindset & resilience →
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