Grow organically & retain
Reputation & crisis management
Handle a viral complaint or recall without losing the brand.
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A customer's complaint about my product just went viral on social media, what do I do in the first few hours?
The first six hours decide the narrative, after that, virality takes the wheel and you're reacting to a story instead of shaping it, so post a quic...
How should I, as founder, actually respond publicly when the brand is getting called out, what tone works vs backfires?
Defensive and legalistic responses are what actually escalate a crisis, brands and founders that survive viral callouts drop the corporate voice, u...
My reviews are getting review-bombed after a controversy, how do I handle that without looking defensive?
Review bombing is emotional volume, not signal, resist the urge to mass-report or argue in every comment thread, since that reads as suppression an...
Should I hire an ORM or crisis PR agency, or can I handle this myself as a founder?
For a genuinely small, one-off complaint, you can usually handle it yourself, a founder responding personally often reads as more authentic than an...
How do I monitor for a brewing crisis before it goes viral, instead of finding out after?
Social listening tools that track sentiment spikes and review-volume anomalies across your brand mentions are the early-warning system most D2C fou...
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