Run paid ads

ROAS, CAC & attribution

Know which rupee of ad spend actually worked.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

Showing 2 of 6 questions. Clear filters

Why do Meta and Google both claim credit for the same sale? Both platforms use last-click, self-reported attribution inside their own walled garden, so if a customer saw your Meta ad and then searched your b... Intermediate 4 resources → What LTV:CAC ratio should my Indian D2C brand actually be targeting? The textbook target is 3:1 (every Rs 1,000 spent acquiring a customer should return at least Rs 3,000 in lifetime revenue), but many Indian D2C bra... Intermediate 4 resources →
eChai Partner Brands