Scale, fund & exit

Building your D2C team

The first ten hires that make or break a brand.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

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What are the first 5-10 hires a D2C founder should make, and in what order? Don't hire ahead of a proven bottleneck: the earliest hires are almost always someone to own performance marketing/creative (because that's what's ... Beginner 4 resources → How do I hire well on a tight budget before I've raised real money? Trade cash for equity, flexibility or story - early hires who join a pre-funding D2C brand are usually betting on upside and mission, not comparing... Beginner 3 resources →

Related in Starting Up

Not D2C-specific, so it lives in our founder hub. Same engine, different corner.

Founder mental health, burnout and loneliness
Founder mental health & burnout → Founder mindset & resilience → Solo founder survival guide →
Co-founder dynamics, equity splits and conflict
Finding a co-founder → Co-founder agreements & equity →
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Startup finance & accounting → Founder mindset & resilience →
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