Scale, fund & exit
Building your D2C team
The first ten hires that make or break a brand.
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What are the first 5-10 hires a D2C founder should make, and in what order?
Don't hire ahead of a proven bottleneck: the earliest hires are almost always someone to own performance marketing/creative (because that's what's ...
Should my first marketing hire be a generalist or a specialist - performance marketer vs brand marketer?
At sub-₹1 crore scale, hire a versatile performance-and-content generalist who can run ads, write copy and brief a designer, not a narrow specialis...
When do I need to hire an operations or supply chain person instead of doing it myself?
The signal isn't a revenue number, it's when order volume, SKU count or a second warehouse means founder-run ops starts causing customer-facing fai...
How do I hire well on a tight budget before I've raised real money?
Trade cash for equity, flexibility or story - early hires who join a pre-funding D2C brand are usually betting on upside and mission, not comparing...
When should I hire a CEO or president to run the company so I can step back or focus on product?
This is typically a post-₹50-100 crore or post-Series-B question, not an early one - and even then it's rare and needs real founder-board alignment...
Related in Starting Up
Not D2C-specific, so it lives in our founder hub. Same engine, different corner.
Founder mental health, burnout and loneliness
Co-founder dynamics, equity splits and conflict
Founder pay, personal finance and mixing personal and business money
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