Build your online store

Tech stack & apps

The right apps; not forty that slow you down.

Level All Beginner Intermediate
Market All India Global
Category All Beauty & Personal Care Food & Beverage Wellness & Nutraceuticals Category-agnostic
Who's asking Everyone Aspiring Brand Builder Just-Launched Founder Marketplace Seller Scaling Brand Omnichannel Operator Bootstrapped Side-Hustler Product Person Creator-Led Founder

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What's the must-have app stack for a brand-new D2C store on Shopify? Start with five jobs, not fifteen apps: reviews (Judge.me or Loox), email/SMS (Klaviyo), a support inbox (Gorgias or Zoho Desk), an Indian payment/... Beginner 4 resources → My site feels slow and cluttered - how many Shopify apps is too many, and how do I audit them? There's no magic number - one large study found most stores run only 2-3 apps and only a small share run 8+, so the real test isn't headcount, it's... Intermediate 4 resources → Are subscription and loyalty apps worth adding, and which ones should I look at? Only add a subscription app if your product is genuinely a repeat-consumption item - skincare, supplements, coffee, pet food. Recharge is the enter... Intermediate 3 resources → What's the best customer support / help desk tool for a D2C brand, and does it need to handle WhatsApp? Gorgias is the category leader because it's built ecommerce-first - order edits, refunds and subscription changes happen inside the ticket instead ... Beginner 3 resources →
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