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Tech stack & apps

The right apps; not forty that slow you down.

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What's the must-have app stack for a brand-new D2C store on Shopify? Start with five jobs, not fifteen apps: reviews (Judge.me or Loox), email/SMS (Klaviyo), a support inbox (Gorgias or Zoho Desk), an Indian payment/... Beginner 4 resources → My site feels slow and cluttered - how many Shopify apps is too many, and how do I audit them? There's no magic number - one large study found most stores run only 2-3 apps and only a small share run 8+, so the real test isn't headcount, it's... Intermediate 4 resources → Should I use Klaviyo or a WhatsApp-first tool like Interakt, AiSensy or WATI for marketing? It's not either/or - most serious Indian D2C brands run Klaviyo for email, still the strongest cart-recovery and flow engine, alongside a WhatsApp ... Intermediate 4 resources → What inventory/order management system (OMS) should an Indian D2C brand use once it's selling on multiple channels? Unicommerce is the default answer for most Indian D2C brands the moment they're live on two or three marketplaces plus Shopify - it has the deepest... Intermediate 3 resources → Are subscription and loyalty apps worth adding, and which ones should I look at? Only add a subscription app if your product is genuinely a repeat-consumption item - skincare, supplements, coffee, pet food. Recharge is the enter... Intermediate 3 resources → What's the best customer support / help desk tool for a D2C brand, and does it need to handle WhatsApp? Gorgias is the category leader because it's built ecommerce-first - order edits, refunds and subscription changes happen inside the ticket instead ... Beginner 3 resources →

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