4 resources from Medium we point founders to, and the questions each answers.
📄 Article
IndiaFreeIntermediate
Why we picked it
Written by an early investor in SUGAR Cosmetics, this covers how the brand pivoted from a beauty subscription box into full cosmetics without needing to rebrand - a real case for choosing an abstract, durable name.
Why we picked it
The clearest short framework for choosing which single channel to bet on for your first 100 orders instead of spreading effort thin across five. Read it before, not after, you've burned a month testing everything at once.
Why we picked it
A structured, self-assessment-style framework you can actually run against your own background and category choice, rather than an abstract definition to admire from a distance.
Why we picked it
Surveys multiple early D2C winners together, useful for pattern-spotting how often 'category chosen out of personal frustration, sized for market later' shows up as the actual origin story rather than a market-first approach.
