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Amazon Pricing Strategy Guide for D2C Brands

EcomSarthi · ecomsarthi.com Free Intermediate India

Marketplace referral fees, FBA/FAssured charges and Buy Box dynamics mean your Amazon price can't just mirror your website price. A practical, India-specific breakdown of the channel-level math founders keep getting wrong.

  • Amazon commission and fulfilment fees must be netted out before setting a marketplace price.
  • Price parity clauses can trap you into a race to the bottom across channels if you're not deliberate.
  • Bundle and multipack variants are the usual workaround to protect margin on Amazon.
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The question it answers

  1. Should I price the same on my own website and on Amazon, Flipkart and Zepto?

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