Article

An Inside Look at the Product Journey of India's D2C Brands

Inc42 Free Intermediate India

Goes behind the scenes of how real Indian D2C brands actually research and develop products end to end, including realistic timelines - a useful reality check against idealised 'move fast' advice.

  • Describes the real 8-month-to-2-year product journey from idea to shelf in Indian D2C
  • Covers how brands study design, pricing and communication per category, not just the product itself
  • Uses real Indian brand examples throughout, not hypothetical scenarios
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The question it answers

  1. How do successful Indian D2C brands actually do their category and product research in practice, not just in theory?

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