Video

Annual Outlook Report Survey: Protection Still King for E-Comm & D2C Packaging

Packaging World · packworld.com Free Intermediate

Industry survey data confirming what most founders learn the hard way: protection beats sustainability beats appearance, in that order, when it comes to what actually gets prioritised.

  • Product protection ranks above sustainability and appearance
  • Survey-based, not opinion, useful for prioritisation calls
  • Sustainability still a close, rising second priority
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It answers 2 questions

  1. How do I design packaging that survives shipping without blowing up my cost per unit?
  2. How sustainable does my packaging actually need to be, and will customers actually pay for it?

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