Article · 3 min

ASCI Influencer Resource

Advertising Standards Council of India · ascionline.in Free Beginner India

India's ad self-regulator on influencer advertising: since May 2021 its guidelines require brands and creators to disclose material connections so ads are not disguised as content.

  • Paid or gifted posts must be clearly disclosed
  • Brands share responsibility with the creator
  • ASCI.Social tracks the latest rules for creators
Open on ascionline.in ↗

The question it answers

  1. How do I build a repeatable influencer program instead of just sending free products and hoping for posts?

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