Article

Bombay Shaving Company Boosts Conversion Rate by 150% with Shopify

Shopify · shopify.com Free Intermediate India

The single most-cited Indian D2C proof point for Shopify Plus at scale - a brand that outgrew Magento's technical drag and used Shopify to run seven brands off one backend. Worth reading precisely because it shows what 'you've outgrown the base plan' actually looks like in practice.

  • Bombay Shaving Company moved from Magento to Shopify Plus in 2021 after hitting technical maintenance and slow-update roadblocks.
  • Reported a 150% conversion-rate uplift and 20x online revenue growth post-migration - Shopify-reported figures, treat as directional.
  • Now runs seven independent D2C brands on a shared Shopify backend, processing 50,000+ orders in two-day mega-sale events.
Open on shopify.com ↗

It answers 2 questions

  1. What platform do most funded, scaled Indian D2C brands actually use?
  2. Headless commerce - do I need it or is it overkill for me?

Read with it

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  3. Shopify's own long-running interview show pulls real numbers and real decisions out of merchants who've actually scaled on the... simplecast.com Podcast Shopify Masters Shopify / Felix Thea
  4. Written by a headless-commerce vendor, so read it with that lens - but it's still the clearest explanation of what headless... getmason.io Article Why D2C Brands Need Headless eCommerce Mason
  5. A running, India-specific pulse on the D2C landscape - useful for tracking which platform, tech-stack and infrastructure... d2cinsider.com Newsletter D2C Insider Digest d2cinsider.com
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