Article

Clicks to Bricks: Pioneering Strategies for D2C Brands for Offline Expansion

Fynd Free Intermediate India

Lays out the three main offline entry paths, own stores, retail partnerships, franchising, clearly enough to use as a decision framework rather than just inspiration.

  • Three entry paths: own brick-and-mortar, partner with existing retailers, franchise model
  • Partnering with established retailers is usually the lower-risk first move
  • Franchising trades margin for faster store-count scaling
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The question it answers

  1. Should I open my own retail store (EBO) or partner with existing retailers first?

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