Article

D2C Performance Marketing Strategy: Complete 2026 Guide

Brand Chanakya · brandchanakya.in Free Intermediate India

Connects pricing directly to the paid-media math Indian founders actually live in - break-even ROAS, discount depth vs ad efficiency - written from an Indian performance-marketing vantage point.

  • Discount depth and target ROAS are two levers of the same equation, not separate decisions.
  • Indian paid-media costs make margin discipline at the pricing stage non-negotiable.
  • Festive-season discounting needs a pre-planned floor, or ad spend chases a shrinking margin.
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The question it answers

  1. How much can I discount before I train my customers to wait for the next sale?

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