Article

DTC Repeat-Purchase & Retention Benchmarks 2026

Taylor Sicard · taylorsicard.com Free Intermediate

A fresh, dated 2026 benchmark compilation that breaks retention and repeat-purchase rates out by category, giving a second data point to cross-check against other benchmark sources.

  • Category-level 2026 retention and repeat-purchase benchmark ranges.
  • Useful as a second reference point alongside other benchmark studies to triangulate a fair target.
  • Benchmarks are directional - treat exact percentages as ranges, not precise targets.
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The question it answers

  1. What's a good repeat purchase rate for my category, and how do Indian brands compare to global benchmarks?

Read with it

  1. A real, data-backed benchmark study (156K customers) rather than an assumed rule of thumb - gives you an actual number to... bsandco.us Article Repeat Purchase Rate Benchmarks: 18.8% Across 156K Customers BS&Co
  2. An India-first take on retention that names the specific levers Indian brands actually use - WhatsApp CRM, loyalty programs,... productgrowth.in Article D2C Retention Playbook: How India's Best Brands Win ProductGrowth.in
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