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Facebook Ad Benchmarks by Industry (Updated Data)

Triple Whale Free Intermediate

Benchmarks pulled from ~35,000 real ecommerce brands across 15 verticals, so you can sanity-check your CPM, CTR and ROAS against your actual category instead of a made-up '4x is good' rule. The honest median (~1.9-2x) resets unrealistic expectations.

• Real ROAS, CPM, CTR, CPA and MER benchmarks by vertical
• 2025 median ecommerce ROAS is far lower than gurus claim
• Use it to compare against your category, not the average