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Facebook Advertising: How It Works and How to Start

Shopify · Shopify Blog Free Beginner

Written for store owners, not media buyers, it walks the exact setup path a D2C founder needs: Business Suite, pixel, audiences, budget, formats. The most practical zero-to-first-campaign read for someone on Shopify.

• Step-by-step: connect Business Suite, install the pixel, configure events
• Beginner budgeting guidance and why to keep spend steady
• Which ad formats (carousel, video, dynamic product ads) fit ecommerce