Podcast

Figuring Out with Raj Shamani, Founders, Brands & Business

Raj Shamani · Spotify Free Beginner India

India's most-watched long-form business podcast, hosted by a founder who himself builds creator-led D2C brands (House of X), episodes with consumer founders and marketers are a fast, accessible way to absorb how Indian brands pick products and position them. Great for the creator-led and side-hustler personas deciding what to launch.

  • Accessible founder conversations on brand-building and product choice in India
  • Strong on the creator-to-brand and trend-vs-durable-need debate
  • Host's own D2C experience keeps advice grounded in the Indian market

The question it answers

  1. Should I follow a trend, follow my passion, or just dropship something safe?

Read with it

  1. An honest primer on when dropshipping actually makes sense and when it doesn't, great for testing demand cheaply, weak as the... Shopify Blog Article What Is Dropshipping and How Does It Work? (2026) Shopify Editorial
  2. A regularly updated read on what's actually growing in search and sales, useful as a demand signal and idea starter, with the... Shopify Blog Article 20 Trending Products and Things To Sell Online (2026) Shopify Editorial
eChai Partner Brands The partnership →