Article

GST on Advertising: Rules, Tax Rates & Input Tax Credit

Razorpay Learn · Razorpay Free Intermediate India

For a D2C brand, ad spend is often the biggest cost, this explains the 18% GST on advertising and how to claim it back as input credit, the maths that materially changes your CAC.

  • Advertising services attract 18% GST
  • ITC is claimable when spend is for the business
  • Documentation and matching are required to claim
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The question it answers

  1. Can I claim input tax credit on ad spend, shipping and software, and how does GST work on COD?

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