Report
GST Reforms: Booster Shot For D2C Startups, New-Age Brands?
Inc42 Free Intermediate India
Inc42 covers India's startup economy closely, and this piece ties the September 2025 GST 2.0 rate cuts directly to D2C brand pricing and demand, context that changes the regular-versus-composition math.
- GST 2.0 collapsed the old 12 percent and 28 percent slabs into mostly 5 percent and 18 percent from 22 September 2025
- Roughly 295 products moved from the 12 percent bracket into 5 percent or nil
- Anti-profiteering provisions push D2C brands to pass savings through to price, widening the addressable buyer base