Article

How Slurrp Farm Connects with Parents Through Authentic Social Media Content

Social Samosa Free Intermediate India

Covers the "Yes Moms" WhatsApp/Facebook community where Slurrp Farm's founders stay genuinely present with parents, a concrete example of founder presence inside a community (not just a broadcast list) done well in an Indian D2C brand.

  • "Yes Moms" community built on WhatsApp and Facebook for direct parent access
  • Founders use the community for real support and to gather product feedback
  • Community functions two ways: support for members, insight for the brand
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The question it answers

  1. Is it worth me personally showing up in my brand's WhatsApp group or Instagram comments, or should I hand that off early?

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