Article

How to Build Partnerships as a D2C Brand

AdRoll · adroll.com Free Beginner

A practical, D2C-specific how-to on building brand partnerships rather than a generic marketing-agency piece - covers real examples like Gravity's 20%-of-revenue collab strategy and Kinfield's 50-brand BIPOC collaboration.

  • Partnerships let small brands cheaply and organically acquire customers via demographic overlap.
  • Gravity draws roughly 20% of revenue from co-branding and partnership deals.
  • Kinfield's 50-brand collaboration drove one participating brand a 1,000% sales spike in a week.
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It answers 2 questions

  1. What's the actual playbook for a D2C brand-to-brand collaboration?
  2. What's the risk in a brand partnership, and how do I protect my brand if it goes wrong?

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  3. Positions co-branding as a full growth-channel strategy for 2026 rather than a one-off tactic, with performance data (3x... creatorcommerce.shop Article Brand-to-Brand Partnerships: 2026 Playbook CreatorCommerce
  4. A marketer's practitioner breakdown of concrete partnership activities you can actually run this quarter, not just abstract... rachelandreago.com Article Brand Partnership Strategy: Types and Activities Rachel Andreago
eChai Partner Brands The partnership →