Article

How To Make Your First Sale

Shopify · Shopify Blog Free Beginner

Shopify's own merchant-survey data on how new stores actually got their first sales - word of mouth and personal social presence beat paid ads by a wide margin - which is a useful reality check before you assume you need an ad budget. Sets honest timeline expectations too.

  • Word of mouth and personal social presence are the top year-one growth drivers per merchant survey
  • Most stores don't sell within days - honest timeline expectations
  • Recommends mastering one channel before spreading budget across several
Open on shopify.com ↗

The question it answers

  1. Where do my first 100 orders actually come from if I have no brand yet?

Read with it

  1. A short, unglamorous checklist - personal network, social content, blogging, influencers, SEO, ambassador programs - that... LinkedIn Article 7 Effective Ways to Acquire the First 100 Customers for Your D2C Brand LinkedIn
  2. Written by an Indian shipping/COD infrastructure company that works with hundreds of early-stage D2C stores, so the advice... Shipway Blog Article Strategy to Acquire First 100 Customers for Your eCommerce Store Shipway Blog
eChai Partner Brands The partnership →