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How to Nail Your Product Positioning | April Dunford (Obviously Awesome)

April Dunford · YouTube Free Beginner

How to Nail Your Product Positioning | April Dunford (Obviously Awesome)

A free, watchable condensed version of the Obviously Awesome framework for founders who want the core method before committing to the full book.

  • Walks through the positioning framework live with audience questions
  • Good primer before deciding whether to buy the full book
  • Free format, easy to watch before a positioning workshop with your team
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The question it answers

  1. What's actually the difference between positioning, branding and differentiation - and which one do I need to nail first?

Read with it

  1. Directly ties positioning clarity to downstream metrics D2C founders actually track - conversion efficiency and reduced... Headstartt Article Brand Positioning Strategies for D2C Growth Headstartt
  2. The clearest, most practical positioning framework available - a 10-step process for figuring out what market you're in, who... aprildunford.com Book Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It April Dunford
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