Article

How to Sell on Blinkit: Complete Seller Onboarding Guide

Unicommerce · Unicommerce Blog Free Beginner India

The clearest step-by-step walkthrough of the messy operational bits others gloss over, the NPI product-introduction flow and, crucially, APOB (Additional Place of Business) GST registration you need before inventory can go into a warehouse.

  • Five phases: registration, KYC/GST verification, CM assignment, NPI product submission, APOB + supply
  • APOB registration is mandatory to ship stock to platform warehouses across states
  • Approval typically takes ~20-45 days depending on category and compliance
Open on unicommerce.com ↗

It answers 2 questions

  1. How do I actually get my brand listed on Blinkit, Zepto and Instamart?
  2. What margins, commissions and listing fees do Blinkit, Zepto and Instamart take?

Read with it

  1. The canonical starting point, this is where you actually raise your hand. It's the horse's-mouth reference for the document... Blinkit Article Sell on Blinkit, Official Seller Onboarding Portal Blinkit
  2. Zepto actively courts D2C brands to diversify beyond mass FMCG, so this portal is the most direct route in. Go here first if... Zepto Article Zepto for Brands, Partner Onboarding Zepto
  3. The official entry point for Instamart, which runs a curated onboarding model rather than an open marketplace. Useful to... Swiggy Instamart Article Swiggy Instamart, Brand Partner Page Swiggy
  4. An honest, founder-sourced look at the fee stack squeezing D2C margins across marketplaces and quick commerce. Read it to... Inc42 Article Brands In Catch-22: Ecommerce Platform Fees Grow, Margins Shrink Inc42
  5. The counter-view small founders need, sellers describe listing fees, forced weekly POs and bundled ad packages delivering weak... Storyboard18 Article Quick-Commerce's Ad-Fee Toll: Are Platforms Squeezing Out Small D2C Brands? Storyboard18
  6. The Ken's deep, unsentimental reporting on how q-comm dependence compresses brand margins to the bone, including the founder... The Ken Article Brands Once Desperate For Quick Commerce Now Have A Tiger By The Tail The Ken
eChai Partner Brands The partnership →