Article · 12 min

Instagram Ranking Explained

Adam Mosseri, Instagram · about.instagram.com Free Beginner

Instagram's own explanation of how Feed, Stories, Explore and Reels are ranked, written by the head of Instagram. The Reels section lists what the system predicts (reshares, watching to the end, likes, visits to the audio page) and which reels it shows less.

  • Reels ranking predicts whether someone will reshare, watch to the end, like, or open the audio page
  • Watermarked, low-resolution, mostly-text or already-posted reels are shown less
  • Explore and Reels mostly show accounts the viewer does not follow, which is where a new account grows
Open on about.instagram.com ↗

The question it answers

  1. How do I grow an Instagram account for my business, from zero and for free?

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