Article

Marketplace vs D2C: What Indian Founders Choose in 2026

Laffaz Free Intermediate India

A current-year survey of what channel sequencing Indian founders are actually choosing, useful to sanity-check your own plan against what peers are doing right now rather than a strategy written years ago.

  • Channel sequencing is increasingly driven by stage and capital, not ideology
  • Five-channel operating models (site, marketplace, q-comm, social, offline) are becoming common at scale
  • Founders are managing operational complexity as the real constraint, not channel access itself
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The question it answers

  1. How do the big Indian brands actually split revenue across D2C, marketplace, quick commerce and offline?

Read with it

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