Tool

Peel Overview 2026: Used By 50 Brands

1-800-D2C · 1800dtc.com Paid Intermediate

A cohort-and-retention analytics platform purpose-built for Shopify/Amazon DTC brands - RFM, cohort revenue and cohort retention in one click, reviewed by a trusted operator resource hub rather than the vendor itself.

  • One-click LTV, AOV, ROI, RFM and cohort analysis for Shopify/Amazon brands.
  • Built specifically for DTC operators, not a generic BI tool.
  • Independent review context from 1-800-D2C on where it fits vs alternatives.
Open on 1800dtc.com ↗

It answers 2 questions

  1. What is RFM analysis, and how do I use it to segment customers for retention marketing?
  2. What tools should I use to actually build cohort and LTV dashboards without hiring a data team?

Read with it

  1. The clearest plain-English walkthrough of what a cohort table actually is and how to read one - rows, columns, cells - before... getfairview.com Article Cohort Analysis for Ecommerce: Build and Read Tables Fairview
  2. Frames cohort analysis explicitly around profitable growth rather than vanity retention metrics - useful for tying the analysis... admetrics.io Article Cohort Analysis for DTC Ecommerce: The Practical Way to Measure Profitable Growth Admetrics
  3. A Shopify-specific breakdown that acknowledges the real data-quality challenges (multi-channel orders, guest checkout, refunds)... sarasanalytics.com Article Shopify LTV: Formula, Metrics & Challenges (2026) Saras Analytics
  4. A hands-on 'how to actually build this in Shopify' guide - bridges the gap between understanding cohort analysis conceptually... niblin.com Article Shopify Cohort Analysis: Read & Act on Retention Data (2026) Niblin
  5. The clean definitional explainer for Recency-Frequency-Monetary segmentation from the team that built cohort tooling... peelinsights.com Article What is RFM Analysis? Peel Insights
eChai Partner Brands The partnership →