Tool

Screaming Frog SEO Spider

Screaming Frog · screamingfrog.co.uk Freemium Intermediate

The industry-standard site crawler for finding technical SEO problems, broken links, duplicate content, missing meta tags, redirect chains, and it's genuinely free up to 500 URLs, which covers most early-stage D2C catalogues.

  • Crawls up to 500 URLs free, no credit card needed
  • Surfaces duplicate content, broken links and missing metadata
  • Paid tier removes the URL cap for larger catalogues, pricing changes, check current rates
Open on screamingfrog.co.uk ↗

It answers 2 questions

  1. What technical SEO actually matters for my product and collection pages?
  2. Which SEO tools are actually worth paying for, how long until SEO pays off, and what mistakes do founders keep making?

Read with it

  1. Ahrefs' flagship guide, updated for the AI Overviews/ChatGPT search era, is the single most comprehensive free resource for... ahrefs.com Article SEO: The Complete Guide for Beginners Ahrefs
  2. Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to... developers.google.com Article SEO Starter Guide: The Basics Google Search Central
  3. A literal checklist, not a wall of theory, written by the platform most Indian D2C brands actually run on, so every tip maps... shopify.com Template SEO Checklist: 50 Tips to Optimize Your Online Store Shopify
  4. Google's own Search Relations team discussing what actually happens behind algorithm updates and common founder misconceptions,... developers.google.com Podcast Search Off the Record Google Search Relations team
  5. A real numbers-led Indian case study instead of a vague 'SEO works' claim, shows actual spend, timeline and CAC comparison... ramkrshukla.com Article How SEO Helped a D2C Brand Hit ₹2Cr/Month Revenue Ram Krishna Shukla
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