Newsletter

Shark Ghazal Alagh's Mamaearth: Digital Marketing Strategies and Campaigns

Marketing Monk Free Intermediate India

A well-regarded Indian marketing newsletter's deep-dive on how Mamaearth's influencer and content strategy evolved over time, useful as the more analytical companion to the first-person Storyboard18 interview.

  • Traces how Mamaearth's creator strategy evolved from grassroots to celebrity-backed
  • Analytical breakdown rather than just a founder-quote piece
  • Good source to subscribe to for ongoing Indian D2C marketing case studies
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The question it answers

  1. What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget?

Read with it

  1. The founder herself describing the grassroots mom-blogger gifting strategy that predated Mamaearth's Instagram-era scale - one... Storyboard18 Article Mamaearth's Ghazal Alagh on Word-of-Mouth and Influencer Marketing Storyboard18
  2. Ties UGC, seeding and community together across several named D2C brand examples in one piece, useful as a broader survey once... Billo Article How Top D2C Brands Are Using UGC, Influencers, and Community Building to Redefine Customer Relationships Billo
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