Article

Strategies for Reducing Return to Origin in COD Orders

Shiprocket · Shiprocket Blog Free Beginner India

A no-nonsense checklist of RTO-reduction moves specific to COD from India's most-used shipping aggregator, verification, clear product descriptions, multiple payment options, and post-order engagement.

  • Roughly 30% of COD orders end up as returns/RTO
  • Verify customer info and address before dispatch
  • Automated order-confirmation engagement lowers RTO
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The question it answers

  1. How do I actually reduce RTO and block fake or fraudulent COD orders?

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