Book
The Age of Influence: The Power of Influencers to Elevate Your Brand
Neal Schaffer · amazon.com Paid Beginner
The most complete beginner-to-intermediate book on turning influencer relationships into a real marketing function - how to identify and approach creators, budget for it, and measure ROI, not just 'get famous people to post.' A good long-form counterweight to the scattered blog-post version of this category.
- Frames influencer marketing as relationship-building, not transactional posts.
- Covers budgeting, campaign structure and ROI measurement in one framework.
- Written for brand-side marketers and founders, not for influencers themselves.
