Article

The Mobile Checkout Experience

Nielsen Norman Group · nngroup.com Free Intermediate

NN/g is the most respected independent UX research lab in the world, and mobile checkout is where most D2C stores quietly lose the sale - this is the research-backed version of 'make checkout easy,' not opinion.

  • Mobile cart abandonment is driven heavily by friction, not just price - unclear costs and forced account creation are top offenders.
  • Offer guest checkout and show total cost (incl. shipping) before the final step.
  • Thumb-zone placement of primary actions (buy button, address fields) measurably reduces drop-off.
Open on nngroup.com ↗

The question it answers

  1. How do I make sure my store actually works well on mobile, not just looks fine on desktop?

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