Article

This D2C Couple Built Their Own Factory After Failing to Find a Manufacturer

YourStory (SMBStory) · yourstory.com Free Intermediate India

A real Indian founder story showing the private-label-to-own-manufacturing decision in action, when the couple couldn't find a clean/vegan skincare maker, they built the capability themselves.

  • A thin supplier base can be a product opportunity
  • When to stop searching and build capability
  • The economics of owning vs outsourcing manufacturing
  • Grounded Indian D2C context, not generic theory
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It answers 2 questions

  1. Should I go private label or contract (custom) manufacturing?
  2. When does it actually make sense to move to contract manufacturing with my own formula?

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